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SKILL INDIA DIGITAL HUB

How did a digital public infrastructure company gained 1 million registered users within 12 months?
Skill India Digital

About

Skill India Digital is specially designed and developed to skill, reskill, and upskill Indian individuals through an online training platform, offering API-based trusted skill credentials, as well as payment and discovery layers for jobs and entrepreneurial opportunities.

Industry

Upskilling & Training

Platform

Web App

Mobile App

Technology Platform

Services

UX Strategy

UI Design

UX Design & Prototyping

Full Stack development

Tools

Project Background

The Skill India initiative was launched by the Government of India in 2015 with a singular mission: to ensure that India’s workforce becomes employable and future-ready.

  • Vision
  • Skill India Digital had an ambitious vision of providing employment-ready skills and training programs to the youth of India.
  • The scale of this initiative was unprecedented for any government-led skill program.
  • Mission
  • What makes this project unique and challenging is the fact that it is the world's biggest government-led tech skilling initiative.
  • It will act as a bridge between employees and employers and allow educational institutes to create curricula based on industry demands.

One Platform, Many Challenges

Skill India Platform’s ambitious vision came with its own set of challenges at many different levels. Adding to the complexity was the fact that no such platform had been built anywhere in the world, so there were no reference points to draw inspiration from.

Collaboration Challenges
  • Collaboration with nearly a dozen specialized partners.
  • Highly distributed team verticals located in three different parts of the country.
  • Multiple levels of reporting and approval cycles.

User Challenges

  • A broad spectrum of audience covering blue collar workers to white collar professionals.
  • Diverse users types with highly personalized needs.
  • Prioritizing user data integrity (through eKYC) without complicating the user experience.

Technology Challenges

  • With no direct analogs to Skill India Digital, we were in uncharted territory.
  • Multiple skill integrators and solution providers under a common ecosystem created a complex development environment
  • Integrity of security, performance and scalability given the mission critical nature of the project involving millions of users with first party data.

Our Approach: Navigating Complexity Through Simplicity

Using a series of immersive discovery sessions, we developed ideas and organized them into user journey maps.

Student

Student

High school student : I don't know what career is best suited for me.

Skill india platform will help student get right counselling thriugh counselling parterner.

Learner

Learner

Learner : I need help finding right training center to upgrade my skill, looking for a right course

Skilling engine recommends right course & offer digital, offline and hybrid training opportunities

Unorganized Skilled professional

Unorganized skilled professional

Unorganized skilled professional : I have a certain skill, can anyone help me certify those skills such that i can prove my skill to potential empower

Skill india platform will help student get right counselling thriugh counselling parterner.

Job Seeker

Job Seeker

Job Seeker : Not sure if there is any job in the market for the skill i have acquired, can you help me get right employment opportunity

Demand patterns and insights, plus opportunities to connect with employees for jobs

Working Professional

Working Professional

Working Professional : I need higher paying job, can anyone help me know what course is best suited for me for career progression?

System rates the learner lavel, recommends right course and provides insights, counselling

Student

Student

High school student : I don't know what career is best suited for me.

Skill india platform will help student get right counselling thriugh counselling parterner.

Learner

Learner

Learner : I need help finding right training center to upgrade my skill, looking for a right course

Skilling engine recommends right course & offer digital, offline and hybrid training opportunities

Unorganized Skilled professional

Unorganized skilled professional

Unorganized skilled professional : I have a certain skill, can anyone help me certify those skills such that i can prove my skill to potential empower

Skill india platform will help student get right counselling thriugh counselling parterner.

Job Seeker

Job Seeker

Job Seeker : Not sure if there is any job in the market for the skill i have acquired, can you help me get right employment opportunity

Demand patterns and insights, plus opportunities to connect with employees for jobs

Working Professional

Working Professional

Working Professional : I need higher paying job, can anyone help me know what course is best suited for me for career progression?

System rates the learner lavel, recommends right course and provides insights, counselling

Portal_for_public_grievances

Hypothesis driven development

Instead of studying the market and conducting surveys, we chose to rapidly experiment with ideas by building a set of hypotheses.

We asked ourselves following questions before embracing this approach

  1. How quickly is your market or industry evolving?

  2. How mature is the market?

  3. Can people easily envision what you are proposing to create?

  4. How complex can the product get? Are there many moving parts?

  5. How effort-intensive is creating a minimally viable version of your product?

  6. Is there potential for network effects?

  7. Does it require a massive nationwide marketing campaign and distribution, or is there potential for virality?

  8. How easy is it to evolve your offering post-launch?

  9. How stable is the socioeconomic environment over the next few years?

The answers to these questions guided our efforts towards building the MVP, developing quickly, and validating the hypotheses.

Wireframes & Design

wirframe1
wirframe2
wirframe3
wirframe4
wirframe5
wirframe1
wirframe2
wirframe3

Creating & Validating functional MVP with User Survey

The first phase of the product was built in 45 days. The goal wasn’t about building something scalable.

  • The resultant data showed high receptibility towards the concept and affirmation that users will be willing to invest time and resources in the platform. We also identified user bottlenecks and took that as a learning opportunity
  • Our partner conducted an end user survey by offering the product to a focus group. Usability testing was conducted by giving the test group a set of tasks and goals
  • Build Fast.
  • Faster go to market.?
  • Test idea with the end use
  • Validate the idea with the end user.
  • Build product with frugal budget

Technology stack, but merely an opportunity to represent the ideas in action. The idea was to build fast, and take the product to the end users and validate the hypothesis

The Next Stage of Evolution From MVP to Platform

Equipped with the insights from the MVP stage, it was time to incorporate the learnings into the actual build. The leadership successfully secured buy-in for the budget and resources needed to build the platform. The vision evolved from a software application to a Digital Public Infrastructure.

The platform was organized into multiple teams with highly specialized skills.

The Next Stage of Evolution From MVP to Platform

The Next Stage of Evolution From MVP to Platform

Over 150 team members from 10 different partner companies, including experts from the Big Four consulting firms, collaborated on the Skill India Digital initiative.

The journey lasted about 12 months to build a robust technology platform with a highly scalable architecture. Both web applications, with a mobile-first approach, and mobile applications for iOS and Android devices were launched.

out team

Backend Engineering

Architecture Counsel

Frontend Development

Project Management Unit

Quality Assurance

Project Management Unit

Platform highlights

9742+
Job Exchanges

Multiple

Indian Languages

Free

Resources

42645+
Skill Centers

Compare

Skill Courses

Live

Training Sessions

581+
Skill Courses

Platform highlights

9742+

Job Exchanges

Multiple

Indian Languages

Free

Resources

42645+

Skill Centers

Compare

Skill Courses

Live

Training Sessions

581+

Skill Courses

The Outcome & Impact

After 12 months of nonstop development, Skill India was close to making an entry into India’s digital skill ecosystem.

The Outcome
  • Design assets and component libraries with standardized usage guidelines.
  • Integration of all public schemes to ensure that users have a unified experience on a single interface.
  • This digital shift, combined with ease of use and Aadhaar-verified user data, significantly bolstered public participation.
  • Mobile application built using React Native for both iOS and Android. Web application built using the Angular 8 framework.
  • Applications for ITIs across India shifted to this digital space, eliminating the need for students to physically visit multiple desks.

The Impact

6.5 MILLION+

Aadhaar-verified users

App downloads

600K+

150K+

Minutes of lessons learned

The Skill India Digital initiative, under the aegis of the Ministry of Skill Development and Entrepreneurship, was launched with the ambition of bridging the skill gap in the Indian workforce and ensuring that individuals are prepared for the global job market.

The Way Ahead

Skill India Digital is a constantly evolving platform with a myriad of challenges and opportunities. We play a proactive role in its evolution through these initiatives.

Recognizing the value of collaboration, Skill India Digital continually seeks to integrate third-party platforms and tools. These integrations aim to enrich the user experience by providing additional resources, tools, and functionalities. It’s a strategic move to ensure that users don’t have to navigate multiple platforms and can find everything they need within the same ecosystem.

Regular research is conducted to identify user challenges. This user-centric approach ensures the platform remains relevant, efficient, and intuitive for its audience.

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Skill India Digital

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