Instead of charging heavy MVP development costs, we charge a minimum in return for a small stake.
We share the risk at an early stage.
The early stage startups are mostly self-funded with a small capital for MVP development. Often that results in the compromise in the product scope or the quality of the stable product. Those could be the reason where product fit fails.
The big risk is time to deliver and stability of the product. The delays can often lead to financial risk or compromise with the product functionality. Our goal is to support founders to mitigate both risks.
We engage with start-up founders in the following stages
Stage 1
Discovery and Ideation Workshop
Deep dive to understand your business idea
We understand your business idea and the target audience, grasp industry traits, and the problem it solves. We ask questions to build our understanding of your business model, revenue channels, and how your idea will deliver value to its users. Our goal is to learn as much as we can to proceed to the next stage with clarity.
OUTCOME
Crystalized Scope of Work document
- Clarity on customer challenges being addressed
- Phase-wise product features to be built
- Technology stack recommendations
Stage 2
UX/UI Design Sprint
Test and validate your business idea
After defining clear product and business goals, we simulate UX/UI to give you a taste of what the product will be like. Your business idea and our digital prowess backed by design principles and best industry practices come together to create a high-fidelity prototype enabled with visual design.
OUTCOME
Interactive Digital Prototype
- Information Architecture
- User Flows
- High Fidelity Prototype
- Visual Design
Stage 3
Build
Develop your digital product using modern technology stacks
The production-ready prototype gives a clear direction to the software development team to plan and build the digital product. Using modern technologies stacks like Node.js, React Native, Angular, Ruby on Rails, we develop the digital product in weekly iterative cycles of coding, quality assurance, and deployment.
OUTCOME
Product Design and Development
- Rapid go-to-market
Stage 4
Analytics Setup
Data-driven insights to make informed decisions for product improvement
Make informed decisions about optimizing and evolving the product to unlock the true value and potential of your digital business. Using the right measurement metrics and tools, we create dashboards to understand how users interact with the product, assess the overall performance of the digital product.
OUTCOME
Performance Dashboard
- Data collection practice
- Definition of Key Performance Indicators
- Goal conversion setup
Stage 5
Marketing Setup
Powerful and consistent product messaging that connects with the users
We craft highly optimized landing pages and marketing websites with the right messaging and visual design to communicate a compelling story to the intended target audience. The purpose is to effectively communicate the value of the product and generate trust in its users.
OUTCOME
Highly optimized product pages that drive conversions
- Clarity on customer challenges being addressed
- Phase-wise product features to be built
- Technology stack recommendations
Stage 6
Conversion Rate Optimization
Powerful optimization to elevate user experience and maximize performance
Using data generated from user behavior patterns and analytics, we identify user bottlenecks, figure out what works and areas that need improvement, and uncover persuasion opportunities. Based on insights, we test and optimize design solutions to elevate the user experience and drive conversions.
OUTCOME
Product development roadmap
- Gather feedback
- Understand user behavior
- Develop hypothesis and experiment design
- A/B testing
- Result analysis for roadmap creation
Stage 1
Discovery and Ideation Workshop
Deep dive to understand your business idea
We understand your business idea and the target audience, grasp industry traits, and the problem it solves. We ask questions to build our understanding of your business model, revenue channels, and how your idea will deliver value to its users. Our goal is to learn as much as we can to proceed to the next stage with clarity.
OUTCOME
Crystalized Scope of Work document
- Clarity on customer challenges being addressed
- Phase-wise product features to be built
- Technology stack recommendations
Stage 2
UX/UI Design Sprint
Test and validate your business idea
After defining clear product and business goals, we simulate UX/UI to give you a taste of what the product will be like. Your business idea and our digital prowess backed by design principles and best industry practices come together to create a high-fidelity prototype enabled with visual design.
OUTCOME
Interactive Digital Prototype
- Information Architecture
- User Flows
- High Fidelity Prototype
- Visual Design
Stage 3
Build
Develop your digital product using modern technology stacks
The production-ready prototype gives a clear direction to the software development team to plan and build the digital product. Using modern technologies stacks like Node.js, React Native, Angular, Ruby on Rails, we develop the digital product in weekly iterative cycles of coding, quality assurance, and deployment.
OUTCOME
Product Design and Development
- Rapid go-to-market
Stage 4
Analytics Setup
Data-driven insights to make informed decisions for product improvement
Make informed decisions about optimizing and evolving the product to unlock the true value and potential of your digital business. Using the right measurement metrics and tools, we create dashboards to understand how users interact with the product, assess the overall performance of the digital product.
OUTCOME
Performance Dashboard
- Data collection practice
- Definition of Key Performance Indicators
- Goal conversion setup
Stage 5
Marketing Setup
Powerful and consistent product messaging that connects with the users
We craft highly optimized landing pages and marketing websites with the right messaging and visual design to communicate a compelling story to the intended target audience. The purpose is to effectively communicate the value of the product and generate trust in its users.
OUTCOME
Highly optimized product pages that drive conversions
- Clarity on customer challenges being addressed
- Phase-wise product features to be built
- Technology stack recommendations
Stage 6
Conversion Rate Optimization
Powerful optimization to elevate user experience and maximize performance
Using data generated from user behavior patterns and analytics, we identify user bottlenecks, figure out what works and areas that need improvement, and uncover persuasion opportunities. Based on insights, we test and optimize design solutions to elevate the user experience and drive conversions.
OUTCOME
Product development roadmap
- Gather feedback
- Understand user behavior
- Develop hypothesis and experiment design
- A/B testing
- Result analysis for roadmap creation
Our approach
Ideas are dime a dozen, Execution is rare and revered.
Better Collaboration
We understand your idea, grasp industry traits, and connect it with a go-to-market strategy to build a successful digital business.
Launch Fast & Evolve with Experience
We help you launch your digital product and evolve as you grow. Our experience in the digital domain backed by data-driven insights allows us to build a user-centric product that mitigates risks and saves time.
Helping you move Inhouse
We work towards assembling necessary documentation to help you build your own team and continue working towards expansion.
User-Centric
Instead of overwhelming and annoying the users, we prioritize based on impact. We deliver information to users progressively and bundle it to tell a much stronger and more cohesive story.